SMARTX PLATFORM
THE PRIVATE SUPPLY SIDE PLATFORM FOR VIDEO
As a premium publisher, you treat your users to high quality video content on multiple devices – so you deserve to present your publisher marketplace in a controlled premium environment, executing true holistic yield optimization across all monetization channels: the SmartX Platform, developed by Europe’s leading experts in multiscreen advertising.
ONE PLATFORM
FOR ALL YOUR NEEDS
Multiscreen is our standard:
User consumption of premium video content has evolved and is no longer tied to a single device. This poses a challenge, but also presents an excellent opportunity for advertisers to connect to their target audience directly, always with the right ad on the right screen.
With our outstanding platform, publishers empower their advertising customers to determine the true value of each available video impression.
Holistic, Value-Based Yield Optimization Across All Sales Channels
The complex automation of programmatic advertising requires a central decision-making hub, regardless of which distribution channels are used. The SmartX Platform’s powerful holistic yield optimization engine balances the publisher’s content value with the advertiser’s need for efficiency.
CONNECTING CLASSICAL
MEDIA SALES WITH KPI-DRIVEN
AUDIENCE BUYING
Maximizing ROI for both publishers and advertisers demands complex automation to bridge the media gap between the value inherent in content and the explicit value in target audiences. By successfully trading content currency, we generate true ROI.
SMART DATA MANAGEMENT
AND CONSULTANCY
Data is the key to programmatic advertising – and to creating real business intelligence.
We combine the best available data tools with the smartest analytics and trustworthy consultancy for our clients. Both publishers and demand-side partners appreciate our top-quality service levels and ongoing consultancy work.
Control, insights
and optimized results
PMPs on the SmartX Platform enable publishers to execute their programmatic video strategies while keeping full control of their inventory, taking advantage of individualized options to create the best-fitting business rules.
The SmartX Platform offers full support for all types of programmatic transactions – from private 2nd price auctions to programmatic guaranteed deals.
Your sales force faces no technical constraints to closing the deals that best meet your business model and requirements.
Transparency, pricing, blacklisting, ad restrictions and data protection –all under the full control of the publisher.
Maximum Demand for Soaring Revenues
With connections to all relevant DSPs around the globe, recognition as an experienced media company and a presence in 12 markets with strong consultancy teams, the SmartX Platform truly provides demand that is deeper, stronger, and more experienced than any other platform.
private exchange
BENEFITS / USP
SUPPLY SIDE
MORE THAN JUST ONE
PROGRAMMATIC REVENUE STREAM
It’s always good to be in great company, even as a premium publisher. When you manage your publisher marketplace on the SmartX Platform, you don’t just benefit from this one, highly valuable revenue stream, but three – because publishers can choose to be part of Europe’s biggest private exchange.
Monetization Channel 1:
PMP: exclusively sold by your own sales team
Monetization Channel 2:
SmartX Platform PMP rotations, built and brought to market by our Programmatic Video Consultants
Monetization Channel 3:
smartclip private exchange, channel-based offering with maximum scalability
HOLISTIC YIELD OPTIMIZATION WITH THE SMARTX PLATFORM
MATURING FROM YIELD MANAGEMENT TO HOLISTIC YIELD OPTIMIZATION
CLASSICAL MODEL
WITH DIRECT SALES ONLY
Limited options to increase yield
Missing out on revenue from buyers shifting to programmatic
Mid- to long-term decrease in revenue
YIELD MANAGEMENT WITH PROGRAMMATIC VIA EXTERNAL SSP
Allocation of inventory through ad server pacing and targeting
No yield optimization among silos
Private exchange as a silo may decrease total revenue
HOLISTIC YIELD OPTIMIZATION ACROSS ALL SALES CHANNELS
Eliminating the silos
Holistic yield optimization based on highest value and total ROI
Business intelligence: Direct sales and programmatic influence each other
DEMAND SIDE
VIEWABLE, BRAND SAFE AND SCALABLE
Premium online video advertising has made great strides towards programmatic buying. Our world-best programmatic video solution merges the branding power of video advertisements with the programmatic efficiency and scale of real time buying.
Invariably, the key benefits of programmatic buying will be missed if suppliers segment their premium inventory. If RTB only provides access to residual and/or low-quality inventory, it becomes impossible to capture economies of scale on the buyer or seller side.
To overcome this basic obstacle, which is often cited as a key disadvantage of RTB, the SmartX Platform gives agency trading desks access to the full smartclip portfolio – including mobile, CTV, linear TV and online video.
Efficiency, transparency, viewability and brand safety are essential characteristics. They give buyers total control over their budgets, while targeting the right audience and meeting performance KPIs at the same time.
BENEFITS OF THE SMARTX PLATFORM
Access to all smartclip
inventory (includes Web, Mobile, CTV, Linear TV)
Efficient, transparent, viewable and brand
safe
Allowing buyers to leverage their data and
determine the right value for the right ads
Total control for buyers regarding budgets,
price and performance KPIs
INSIGHTS & EDUCATION
Programmatic Optimization Across Channels
The ability to apply programmatic buying to different channels is one thing; optimizing a single campaign across multiple channels is another.
The SmartX Platform serves online video ads to targeted audiences and within premium environments at scale. This approach supports a wide variety of buying strategies, ranging from a focus on known, addressable target groups to delivery in premium environments with unknown users.
Trading desks can use their proprietary data to target defined audiences on smartclip’s premium inventory, enabling pinpoint addressing in the right context at the right time.
The better this interaction of audience and content attribution, the higher the total ROI.
Right Audience &
Qualified Content
Reaching targeted audiences with video programmatic buying is no longer a question of technology, but instead a strategic and operational challenge.
Many novel processes and data sources can be used to execute a given marketing strategy, but if buyers are unable to pursue their ideal buying strategy and lack access to premium content, the technology alone won’t save them.
PROGRAMMATIC VIDEO
Steady growth in the market for programmatic video advertising
smartclip captures programmatic video audiences for advertisers through the SmartX platform and offers rich data and sophisticated mechanisms to address specific target groups efficiently.
Demand for programmatic video advertising is increasing steadily. The number of bids for programmatic video inventory on the SmartX Platform continues to grow at a rapid pace.
Ever more advertisers are taking advantage of the increased efficiency of programmatic buying, with its data-driven targeting and real-time optimization. The number of buyers is increasing steadily and spending per campaign is also rising.
Analysis of the targeting criteria used for programmatic video campaigns shows that advertisers are targeting by socio-demographic criteria even more strongly than with conventional, direct bookings. And less than half of advertisers currently use their own data to address the desired target audience. This share will increase as the market matures and with the expansion of separate, demand-side data pools – similar to the current situation for the market for display advertising. Nonetheless, the supply-side data, which is still the primary source in the relatively young programmatic video market, will also remain relevant in future.
ABOUT US
HISTORY
Established as an independent company in 2008, smartclip entered the programmatic market in early 2013, launching the SmartX Platform, the first holistic yield optimization platform for multiscreen video, and a full-stack solution in 2014. The company has enjoyed rapid grown, managing its international video ad network for RTB and all flavors of programmatic deals – including through the smartclip private exchange. With our proprietary RTA technology and local teams, we continue to pursue the further evolutionary process and steps to deliver PMP solutions for premium video and addressable TV publishers, to achieve our objective of programmatic linear TV.
NEWS
04.12.2017
smartclip advocates complete roll-out of ads.txt initiative for programmatic video advertising ecosystem
10.11.2016
smartclip to become Germany’s largest out-stream provider
21.03.2016
Mediengruppe RTL Deutschland to acquire smartclip
25.08.2015
smartclip partners with MediaMath to expand their programmatic video offering
20.08.2015
smartclip develops white-label HbbTV platforms and addressable TV advertising solutions and opens technology hub in Berlin
CONTACT
Headquarter Germany, Hamburg
Kay Schneider, General Manager SmartX Platform
Kleiner Burstah 12
20457 Hamburg
Phone: +49 40 68 87 687 133
International & France
Pieter van den Bergh, Sr. Programmatic Video Consultant
Valschermkade 36C
1059 CD Amsterdam Netherlands
Phone: + 31 203 640 077
Nordics
Gustaf Möllefors, Sr. Manager Programmatic Northern EU
Norrlandsgatan 12
111 43 Stockholm Sweden
Phone: +46 73 258 81 44
Benelux
Michael Eedens, Director Sales Benelux
Valschermkade 36C
1059 CD Amsterdam Netherlands
Phone: +31 203 640 077
Germany
Dr. Oliver Vesper, Managing Director Germany
Kleiner Burstah 12
20457 Hamburg
Phone: +49 40 6887 687 118
UK
Kourosh Ayrom, National Account Manager, UK
Phone: +44 07 737 468 845
Italy
Luca di Cesare, Managing Director smartclip Italy
Ripa di Porta Ticinese 63A
20143 Milano Italy
Phone: +39 02 45 49 64 67
Spain
Pedro Yagüe Sánchez Redondo, Sales Manager, Spain
Avenida de Europa
19 Edificio II, 1ª planta, Pozuelo de Alarcón, 28224 Madrid
Phone: +34 91 27 27 979
Brazil
Riza Soares, Managing Director Brazil
Av. Berrini, 1461. 7 andar – Brooklyn
São Paulo – Cep 04571-010
Phone: +55 11 99 94 27 787
Mexico
Aline Suquet, Commercial Director México
Avenida Homero 1933
Los Morales, México
Phone: +52 26 24 20 20
Argentinia
Christian Menendez, Managing Director Argentina
