SMARTX PLATFORM

THE PRIVATE SUPPLY SIDE PLATFORM FOR VIDEO

As a premium publisher, you treat your users to high quality video content on multiple devices – so you deserve to present your publisher marketplace in a controlled premium environment, executing true holistic yield optimization across all monetization channels: the SmartX Platform, developed by Europe’s leading experts in multiscreen advertising.

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ONE PLATFORM
FOR ALL YOUR NEEDS

Multiscreen is our standard:

User consumption of premium video content has evolved and is no longer tied to a single device. This poses a challenge, but also presents an excellent opportunity for advertisers to connect to their target audience directly, always with the right ad on the right screen.
With our outstanding platform, publishers empower their advertising customers to determine the true value of each available video impression.

Holistic, Value-Based Yield Optimization Across All Sales Channels

The complex automation of programmatic advertising requires a central decision-making hub, regardless of which distribution channels are used. The SmartX Platform’s powerful holistic yield optimization engine balances the publisher’s content value with the advertiser’s need for efficiency.

APPROACH

The SmartX Platform is a global SSP that provides programmatic access to premium video inventory that is local to specific markets. The platform has been specifically designed to maximize efficiency in the delivery and consumption of premium advertising inventory, while providing the support needed for multiple types of commercial transactions. We have identified many market differences that have created barriers to making premium inventory available through programmatic channels, and this platform helps to eliminate – or at least minimize – these barriers.

CONNECTING CLASSICAL
MEDIA SALES WITH KPI-DRIVEN
AUDIENCE BUYING

Maximizing ROI for both publishers and advertisers demands complex automation to bridge the media gap between the value inherent in content and the explicit value in target audiences. By successfully trading content currency, we generate true ROI.

SMART DATA MANAGEMENT
AND CONSULTANCY

Data is the key to programmatic advertising – and to creating real business intelligence.
We combine the best available data tools with the smartest analytics and trustworthy consultancy for our clients. Both publishers and demand-side partners appreciate our top-quality service levels and ongoing consultancy work.

SOLUTIONS & PRODUCT

WE BELIEVE IN THE PERFECT SYMBIOSIS OF MAN AND MACHINE.

Our best-in-class technology platform and our team of leading multiscreen video advertising experts provide perfect, custom-tailored monetization solutions for publishers – and a reliable, valuable partnership with media buyers.

Introduction
Publisher Market Place
Smartclip private exchange

BENEFITS / USP

SUPPLY SIDE

MORE THAN JUST ONE
PROGRAMMATIC REVENUE STREAM

It’s always good to be in great company, even as a premium publisher. When you manage your publisher marketplace on the SmartX Platform, you don’t just benefit from this one, highly valuable revenue stream, but three – because publishers can choose to be part of Europe’s biggest private exchange.

Monetization Channel 1:

PMP: exclusively sold by your own sales team

Monetization Channel 2:

SmartX Platform PMP rotations, built and brought to market by our Programmatic Video Consultants

Monetization Channel 3:

smartclip private exchange, channel-based offering with maximum scalability

HOLISTIC YIELD OPTIMIZATION WITH THE SMARTX PLATFORM

MATURING FROM YIELD MANAGEMENT TO HOLISTIC YIELD OPTIMIZATION

CLASSICAL MODEL
WITH DIRECT SALES ONLY

Limited options to increase yield

Missing out on revenue from buyers shifting to programmatic

Mid- to long-term decrease in revenue

YIELD MANAGEMENT WITH PROGRAMMATIC VIA EXTERNAL SSP

Allocation of inventory through ad server pacing and targeting

No yield optimization among silos

Private exchange as a silo may decrease total revenue

HOLISTIC YIELD OPTIMIZATION ACROSS ALL SALES CHANNELS

Eliminating the silos

Holistic yield optimization based on highest value and total ROI

Business intelligence: Direct sales and programmatic influence each other

SmartX
Platform
=
BUSINESS
INTELLIGENCE

DEMAND SIDE

VIEWABLE, BRAND SAFE AND SCALABLE

Premium online video advertising has made great strides towards programmatic buying. Our world-best programmatic video solution merges the branding power of video advertisements with the programmatic efficiency and scale of real time buying.

Invariably, the key benefits of programmatic buying will be missed if suppliers segment their premium inventory. If RTB only provides access to residual and/or low-quality inventory, it becomes impossible to capture economies of scale on the buyer or seller side.
To overcome this basic obstacle, which is often cited as a key disadvantage of RTB, the SmartX Platform gives agency trading desks access to the full smartclip portfolio – including mobile, CTV, linear TV and online video.

Efficiency, transparency, viewability and brand safety are essential characteristics. They give buyers total control over their budgets, while targeting the right audience and meeting performance KPIs at the same time.

BENEFITS OF THE SMARTX PLATFORM

Access to all smartclip
inventory (includes Web, Mobile, CTV, Linear TV)

Efficient, transparent, viewable and brand
safe

Allowing buyers to leverage their data and
determine the right value for the right ads

Total control for buyers regarding budgets,
price and performance KPIs

INSIGHTS & EDUCATION

Programmatic Optimization Across Channels

The ability to apply programmatic buying to different channels is one thing; optimizing a single campaign across multiple channels is another.

The SmartX Platform serves online video ads to targeted audiences and within premium environments at scale. This approach supports a wide variety of buying strategies, ranging from a focus on known, addressable target groups to delivery in premium environments with unknown users.

Trading desks can use their proprietary data to target defined audiences on smartclip’s premium inventory, enabling pinpoint addressing in the right context at the right time.
The better this interaction of audience and content attribution, the higher the total ROI.

Right Audience &
Qualified Content

Reaching targeted audiences with video programmatic buying is no longer a question of technology, but instead a strategic and operational challenge.
Many novel processes and data sources can be used to execute a given marketing strategy, but if buyers are unable to pursue their ideal buying strategy and lack access to premium content, the technology alone won’t save them.

PROGRAMMATIC VIDEO

Steady growth in the market for programmatic video advertising

smartclip captures programmatic video audiences for advertisers through the SmartX platform and offers rich data and sophisticated mechanisms to address specific target groups efficiently.
Demand for programmatic video advertising is increasing steadily. The number of bids for programmatic video inventory on the SmartX Platform continues to grow at a rapid pace.
Ever more advertisers are taking advantage of the increased efficiency of programmatic buying, with its data-driven targeting and real-time optimization. The number of buyers is increasing steadily and spending per campaign is also rising.

Analysis of the targeting criteria used for programmatic video campaigns shows that advertisers are targeting by socio-demographic criteria even more strongly than with conventional, direct bookings. And less than half of advertisers currently use their own data to address the desired target audience. This share will increase as the market matures and with the expansion of separate, demand-side data pools – similar to the current situation for the market for display advertising. Nonetheless, the supply-side data, which is still the primary source in the relatively young programmatic video market, will also remain relevant in future.

PARTNER INTEGRATION

Demand Partner
Data / Targeting
Viewability / Brand Safety:

ABOUT US

HISTORY

Established as an independent company in 2008, smartclip entered the programmatic market in early 2013, launching the SmartX Platform, the first holistic yield optimization platform for multiscreen video, and a full-stack solution in 2014. The company has enjoyed rapid grown, managing its international video ad network for RTB and all flavors of programmatic deals – including through the smartclip private exchange. With our proprietary RTA technology and local teams, we continue to pursue the further evolutionary process and steps to deliver PMP solutions for premium video and addressable TV publishers, to achieve our objective of programmatic linear TV.

CONTACT

Headquarter Germany, Hamburg

Kay Schneider, General Manager SmartX Platform   

Kleiner Burstah 12

20457 Hamburg

Phone: +49 40 68 87 687 133

International & France

Pieter van den Bergh, Sr. Programmatic Video Consultant   

Valschermkade 36C

1059 CD Amsterdam Netherlands

Phone: + 31 203 640 077

Nordics

Gustaf Möllefors, Sr. Manager Programmatic Northern EU   

Norrlandsgatan 12

111 43 Stockholm Sweden

Phone: +46 73 258 81 44

Benelux

Michael Eedens, Director Sales Benelux   

Valschermkade 36C

1059 CD Amsterdam Netherlands

Phone: +31 203 640 077

Germany

Dr. Oliver Vesper, Managing Director Germany   

Kleiner Burstah 12

20457 Hamburg

Phone: +49 40 6887 687 118

UK

Kourosh Ayrom, National Account Manager, UK   

Phone: +44 07 737 468 845

Italy

Luca di Cesare, Managing Director smartclip Italy   

Ripa di Porta Ticinese 63A

20143 Milano Italy

Phone: +39 02 45 49 64 67

Spain

Pedro Yagüe Sánchez Redondo, Sales Manager, Spain   

Avenida de Europa

19 Edificio II, 1ª planta, Pozuelo de Alarcón, 28224 Madrid

Phone: +34 91 27 27 979

Brazil

Riza Soares, Managing Director Brazil   

Av. Berrini, 1461. 7 andar – Brooklyn

São Paulo – Cep 04571-010

Phone: +55 11 99 94 27 787

Mexico

Aline Suquet, Commercial Director México   

Avenida Homero 1933

Los Morales, México

Phone: +52 26 24 20 20

Argentinia

Christian Menendez, Managing Director Argentina