VIEWABLE, BRAND SAFE AND SCALABLE
Premium online video advertising has made great strides towards programmatic buying. Our world-best programmatic video solution merges the branding power of video advertisements with the programmatic efficiency and scale of real time buying.
Invariably, the key benefits of programmatic buying will be missed if suppliers segment their premium inventory. If RTB only provides access to residual and/or low-quality inventory, it becomes impossible to capture economies of scale on the buyer or seller side.
To overcome this basic obstacle, which is often cited as a key disadvantage of RTB, the SmartX Platform gives agency trading desks access to the full smartclip portfolio – including mobile, CTV, linear TV and online video.
Efficiency, transparency, viewability and brand safety are essential characteristics. They give buyers total control over their budgets, while targeting the right audience and meeting performance KPIs at the same time.